Tips for Selecting a Domain Name and Web Hosting Service

In order to make that first online sale, you need to choose a domain name and web hosting service. The domain name is the website address that directs visitors to your site, and the web hosting service is the company that stores your website information on the Internet and displays it to visitors who call up your domain name in the address bar.


Choosing the right domain name and web hosting service for your online business requires preparation, knowledge and thoughtful planning.


Tips for Choosing a Great Domain Name


*Always check to see if your desired domain name has previously been registered, penalized by search engines or labeled as spam.


*Consider choosing a domain name that will capture type-in traffic. This is traffic that a user generates by typing keywords directly into the address bar instead of using a search engine.


*If you opt for negative publicity, purchase a domain that advertises the drawbacks of your competition (for instance, “MyCompetitorSucks.com”).


*Register multiple domain names that draw in traffic and redirect it to your business’s homepage.


*Consider registering domain names that are similar to your desired domain name, as well as common misspellings. The folks at GEICO lose business to the owner of GIECO.com because they do not own both domains.


*Keep your domain name as short as possible.


*Include your website’s keywords in the domain name if possible.


*Choose a .com extension if available. Regional extensions such as .USA, .CA, and .UK are great for attracting local business.


Once your online business becomes well known, you should purchase as many forms of your current domain name as you can think of to keep your competitors from snatching your potential customers. Sometimes even adding an “s” to the end of a popular domain can redirect customers to a completely unrelated website. It can also redirect them to a website that looks surprisingly similar to the original, but with a different owner collecting the profits.


Choosing a Web Hosting Service


Web hosting services are plentiful, and many offer an array of features for different prices. If you are expecting heavy website traffic, keep in mind that you get what you pay for in a hosting service. Heavy traffic requires a dependable server, and this may not be available on an inexpensive hosting site. Before signing up with a company, find out about billing practices and important supported services such as e-commerce, shopping carts, discussion forums, blogs and customer support. If these features are vital to your website, make sure your hosting service can support them. Be sure to ask about customer support and website design support as well.


It is also imperative to sign up for an e-mail feature when choosing a web hosting service. This gives your customers a sense of security when they see you@YourCompany .com on the contact form.


Selecting a winning domain name and finding a web hosting service that is capable of meeting your business’ needs are two of the most critical steps in creating your online business. Choose well and you will be rewarded with increased profits and website traffic.

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Choosing the Best Domain Name

One common question I encounter is from people who can’t get the “.com” domain of their choice, but find the “.net”, “.org” or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these?

It depends strictly on what your website is about. If your website or business caters to the local community, such as a fast food delivery business , then it makes sense to get a country-specific domain. You actually benefit from having such a local domain because the people in your country know that they’re dealing with a local entity, which is what they want. After all, if they stay in (say) the United Kingdom, they’re not likely to want to try to order pizza from pizzaparlour.com, which suggests a US or an international site. You’ll have better luck calling it pizzaparlour.co.uk, ie, with a UK domain.

What if yours is a site or business that can benefit from an international audience? There are actually many schools of thought on this. I’ll just mention a few common ones.

The first school of thought goes on the premise that it is better to have a domain name of your choice “myperfectdomain” even if it has a TLD of “.net”, “.org” or some other country specific extension, than to wind up choosing an obscure domain name for the simple reason you can’t get your first choice. Thus they would settle for domain names like “myperfectdomain.de” or “myperfectdomain.net” or whatever. Against this is the argument that if you get a country specific domain, people might think that your business only caters to that country.

Another school of thought finds that “.net” and “.org” extensions are actually quite acceptable domain names. For some, the “.org” extension actually describes the non-profit nature of their organisation. So, for example, the famous Apache web server can be found at “apache.org”.

Others settle for the “.com” extension and no less. As grounds for their arguments, they cite the browser algorithms used to locate a website when a user simply types a name like “acme” into the browser. Apparently, the browser searches for a domain name “acme.com” before attempting “acme.net”, etc. As such, people who do that will be delivered to your competitor’s site if you do not also own the “.com” extension. Indeed, even if people do not rely on their browser to complete their typing, many simply assume a “.com” extension when they type a domain name, so if your business is “Acme”, they’ll just assume your domain name is “acme.com” rather than “acme.net” or some other such name.

As you can see, there are actually good grounds for accepting any of the above views. My personal footnote to the above arguments is that if you get a domain name with an extension other than “.com”, make sure that you promote your business or website with the full domain name. For example, if your domain name is “dogandcatfood.net”, make sure that when you advertise your site or business, call it “dogandcatfood.net” not “dogandcatfood”. Otherwise people will assume a “.com” extension and travel to the wrong place.

It all comes down to what your website is about. If you are a country specific business, you should go with a country specific domain. If you are a non-profit organization, stick to .org. If you are a television associated business, go with .tv. The list goes on. Do a Google search on “Domain Types List” to check out all the rest.

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Smart Way Of Choosing The Right Domain Name For Online Success

Most people starting an Online Business are so concerned with the products and services they intend to promote online that they neglect or overlook the importance of choosing the right Domain Name for their website. A domain name is the name of your online business which is used by internet users to identify and locate your website. Choosing the right domain name should be your first priority for Online Success. In fact many new entrepreneurs are ignorant of the role the domain name plays in their online businesses and choose names which have little or no relevance to their business. The following smart tips will help you proceed along the right lines.

1. Short and Memorable Name

Choose a name that is short, memorable and easy to pronounce. It is much easier to remember a simple short domain name rather a long one. Word of mouth advertisement is considered to be one of the most popular modes of advertising a business and a short and memorable name is ideal for people to remember your business and pass the word around. It also becomes handy for offline advertising. Unfortunately today most of the popular short names have been taken, nevertheless if online success is your goal you can use your ingenuity and come up with good names.

2. Simple and Easy to Spell

The domain name should be simple and easy to spell and display professionalism. Complicated names are difficult to remember and write it down and the chances are that people who wish to access your website will make a mistake when typing your url in the browser window. This would lead them to some other website instead of yours and you will be the looser.

3. Relevant to your Online Business

Your name should be relevant to your online business thus indicating to the general public the internet surfer and also to the Search Engines what your website business is all about. There are of course well known names such as Google, Yahoo, Amazon and EBay that have no relevance to their businesses. These are powerful branded names by financially rich companies who spend a colossal amount of money for branding their names.

4. Choose the Popular Domain Name Extension:

The original and the most popular domain name extension is the .com and people are very familiar with it. Today there are several domain name extensions such as .net, .org, biz, tv, and ws. to choose from. Most people associate the dotcom extension with a business and the general tendency for Internet users is to type the dotcom automatically after the domain name even if the extension is different. This tendency to associate the dotcom with a domain name and the good sale value of the domain names with a .com extension makes this the first choice for online success.

5. Use Keywords in Domain Name:

Your keywords have an important role to play here. You should try to embed two or at least one of the most relevant keywords or a keyword phrase into your domain name. This helps the Search Engines to know about your site and hence place relevancy o­n them. Keywords also help you to obtain good search engine ranking and search results which are vital for online success.

6. Avoid Hyphenated Names:

It is difficult to remember hyphenated domain names. There is a tendency to forget the hyphen or mention it in the wrong place when information is passed by word of mouth and hence it is wise to avoid them. It is ofcourse only a communication problem. If there is no choice and the hyphenated name contains a good keyword, there is no harm in choosing the name since search engines have no problem with them at all.

Conclusion:

Choosing the right domain name should indeed be the first step in your adventure into the exciting and rewarding field of online business. These Smart tips will help you do just that

Choosing a Catchy Easy To Remember Domain Name

Choosing a business domain name can be one of the most important parts of owning an online business. Like a business name, you want something catchy, something that people will remember, something that draws clients to your website and something that is going to do well in the search engines. Once you have narrowed your choice down to a few, ask for some feed back from your friends and clients. Be open to new and different approaches to your business domain name and website theme as the “perfect name” may be already taken.


Creating a new directory within an existing domain name. You will need to check with the web manager of the parent domain name if this is possible for your preferred subdomain. This can usually only be set up if the online information is located on the same web server.


In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don’t seriously think that they’ll try to memorise an unrelated URL just because you want them to, do you? The only people who’ll memorise it are you and your competitors who want to compare your prices.


What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the “whois” information for the domain, and contact that person listed to see if they’re willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you’ll normally get when buying new domains (assuming they want to sell it in the first place).


It is possible that your small business may grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise.


Short is important because you want to put your domain name everywhere on business cards, on your letterhead, in your phone message and on your bumper. Short names are easy to type and easy for visitors to remember.


So now you have the one and only illusive domain name that everybody would like to acquire and you wish to advertise your good fortune to prospective domain name buyers.There are quite a few of domain name brokers on the net now that specialize in the selling of domain names for clients and listing yours with one is one way to start. They usually charge a percentage of the selling price for their services and may also have other stipulations they require of you so it’s best to read the fine print before listing. Creating your own website, maybe with one of the free website providers, and advertising your name or names for sale is another good idea.


Sometimes, it isn’t a bad idea to register several similar domain names. You can register your full company name and a shorter, easier to remember version. Some people even register common misspellings of their company’s name. You don’t need a separate Web page for each.

Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com


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