Discover How to Choose a Domain Name for Your Online Business

When you start an internet based business there are a few things that you will need initially. Once you have a website you will need to get it registered with a domain name, the other thing you will need is a hosting company to host your website.

In this article we will talk about the importance of choosing a good domain name for your online based business.

A domain name is a product that carries some market value and there are entrepreneurs who actually trade in domain names as a full time business.

Domain names are bought and sold all the time on the internet on domain auction sites and the prices of these can vary from cheap to extremely expensive. It all hinges on the perceived value of the name. If you choose your own domain name that has not previously been used, then you can register it for less than $20 a year.

There are two points to consider when choosing your domain name one is branding and the other is keywords.

If you wish to use your own name or the name of your business and market that as a brand then you would build your business around the name rather than around the product. For example when people hear the name Google they immediately associate it with the internet and a way to search for information they want.

The other way is to use keywords associated with the type of business you wish to run. If your business was selling health products or information on health issues then the keywords that you would choose would have the words health or wellbeing in them and you could choose a domain name incorporating these words, which would help tremendously with getting listed on the search engines. This would be a big help if you are marketing in a particular niche.

When deciding on the domain name, if you want to use keywords then the best thing to do is to write a list of all the possible keyword combination’s associated with your niche and do a keyword search to help you decide on the best ones.

Once that is done then choose a name around those words. By using this method, you are giving a very clear indication to anyone searching exactly what your business is all about.

The simplest way to choose name is to do a domain name search. There are free sites that will give you the information and this will help you with the choice.

Another important point is to get a website with a .com extension unless the website is aimed at a particular country then rather get one with an extension that is used only for that country.

Choose a couple of domain to start as there is always the possibility that the one you have chosen is already taken. Have another choice also with your keywords in it, just in case.

There is always the possibility that the domain name that you originally chose is for sale, but it is usually expensive to buy. It is far better to create a new one which will cost you a few dollars to register.

Michelle Jayes lives in Johannesburg South Africa and runs her internet based business from her home. For more articles and ideas visit her blog.

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