How to Conduct a Domain Name Search and Why Your Domain Name Matters for Long Term Branding

Creating a website is not just about designing your pages and
including all the important information, it is also about
creating a domain name that relates to your products and
services and that is also easy to remember and spell for your
customers. A domain name that is easy to remember will have more
return customers and more word of mouth advertising than domain
names which are hard to spell, remember, or both.

When it comes to searching for a domain name, all you have to do
is go online and search for ones that you are interested in to
see if they have been taken or not. There are hundreds of sites
that will let you search domain names in hopes to sell you the
domain name and then get you to buy their web hosting services
as well. To start your domain name search, however, you should
follow a couple of basic steps.

* Come up with a variety of domain names you are interested in.
When you have a variety of unique domain names, you can start
searching to see which of them are available.

* Don’t set your mind on one particular domain name. The reason
for this is most common domain names are taken, so you will need
to be creative.

* Make a list of general types of domain names you are
interested in and start searching.

* Stick with a .com, don’t opt for .tv, .biz, or any other
suffix if at all possible especially if that exact domain name
is taken as a com. You will end up losing business to that site.

Now that you know some basic steps to follow for searching your
domain name and choosing one, you need to understand how
important it is to choose a good domain name rather one that has
some other meaning that customers will not understand. For
example, you might want to make a domain name up of all of your
children’s names, while this is very sweet it has nothing to do
with your services and will be hard to remember. Instead, choose
something that has something to do with your business and
services that is short, sweet, and easy to remember. By doing
this people will be able to remember your web address and visit
it often. If you do not follow these suggestions, obtaining
brand recognition will be difficult if not impossible. People
will not remember how to get back to your website because your
address was either too obscure, too difficult to remember, or
just too long.

If you follow these suggestions you will end up with a URL that
will lead to long term branding for your website and products
and since this is your business, this should be what you are
after. Keep this in mind when you are tempted to name your
website after your childhood nickname or long lost pet

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