How To Really Profit from Domain Names

How To Really Profit from Domain Names by J. Stephen Pope

Have you heard about domain names that sold for over a million
dollars? Inspired by this, you imagine registering a great
domain name, hanging onto it for a while, and then selling it
off to become the next multi-millionaire. It could happen, but
don`t count on it!

First of all, many of the truly great domain names are already
taken. Second, the dot com bust took some of the wind out of
inflated domain name prices. (If you sell your domain name for
millions of dollars worth of stock in a publicly traded dot com
flop, what is the name really worth?)

The cybersquatter buys domain names totally on speculation.
Sometimes he will register names of famous brands, companies, or
individuals. Time and again, these domain name speculators learn
the hard way that they must respect intellectual property
rights. They hope that some large corporation will pay big bucks
to them for the use of the company`s own (already trademarked)
name. Instead, they end up with threatening letters from a law
firm for their attempts at extortion.

However, you can still make money from domain names if you are
sensible in your approach. Here are some suggestions on ways to

1. Affiliate Programs: Use your domain name to promote an
appropriate affiliate program. Either redirect to the affiliate
site or write a review that links to them.

2. Informational Sites: Create content and then profit from it
by earning advertising revenue through Google AdSense or a
similar program.

3. Redirect to Your Own Site: Some reasons you might want to do
this include preventing competitors from using a particular
domain name and benefiting from searches some users perform by
domain name. (For example, if they wanted to order flowers, they
might just type “” in their web browser. You could
get some traffic and sales this way.)

4. Product Sites: Create your own or sell someone else`s product
appropriate to your domain name.

5. Park Your Domain Names: You might feel that your name has
real potential for resale value. There are companies that will
allow you to park your domain on their servers, advertise that
your name is for sale, and split advertising revenue with you.

The trick is to generate traffic for your domain name. That
traffic in turn will create revenue. Then, when you go to sell
your domain name, you will have a few things going for you.

First, you will have a fully developed website. A fully
constructed building on a piece of land increases the value of
the real estate property. Similarly, the value of your domain
name is enhanced by a complete and operating website.

Second, you have traffic. Just as a shopping mall with no
traffic results in no sales, so a website must have traffic to
generate income.

Third, you have income. An income property, such as an apartment
building, can be appraised on the basis of its income (as well
as other factors). Similarly, the gross income, net profits and
cashflow of a website have value. For example, if someone
offered you $1,000 for your domain name and website when it was
generating $10,000 per day in profits, you would likely laugh at

You really can profit from your domain name investments by
adding value and properly developing your web properties.

For further information about profiting from domain names, visit


J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to
earn maximum business profits for over twenty-five years.

For valuable Work at Home Small Business Ideas, visit:


J. Stephen Pope, President of Pope Consulting Inc., has been
helping clients to earn maximum business profits for over
twenty-five years.

For profitable Work at Home Small Business Ideas, visit

To see how autoresponder services can improve your profits,

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