The Importance of Your Domain Name

When choosing a domain name, short, catchy and trendy should not be underestimated. There are many benefits of having a good domain name, but before you start choosing there are some things that you need to know pertaining to registration. Finding information is not that difficult and there are many free, online resources that provide valuable facts about domain names.

There are millions of domain names already in use and just as many others are already registered by those hoping to sell them and earn some extra money. It is easy to check and see if your domain name is already reserved or in use and if it is, you can always test and see if a different extension would work. Extensions are at the end of the URL, such as .com or .de or .net. Once you have the right combination, then immediately register your internet marketing domain before someone else does and then you will have to purchase it back from them.

The domain name IS important! It should be the same as your company name, but if that is not possible it should at least be similar. It is a basic principle of marketing to have a catchy, easy-to-remember name that is as short as possible. If your website has an easy-to-remember URL then the chances of visitors coming to your site increases dramatically, and along with them, the probability of making sales. More sales will mean more money for you and that is the whole point of internet marketing.

Another advantage of having the proper domain name is that advertising will be more effective. If you set up banner advertisements throughout the internet or even send emails or just write articles or newsletters that contain your link, then it is best to have a name that will stick to your readers’ mind. Banners and emails get deleted or go away and that means that you as an internet marketer will have to rely on the memory capacity of potential customers. Only an appealing, relevant and short name will stand a chance !

While choosing the ‘right domain’ name costs nothing and requires only some careful contemplating, the gains made can be enormous. It is not hard to find the right name for your website, but taking time to do this first step correctly will have long lasting impact on all the other marketing strategies you will ever employ.

Cynthia Mosher has been working online since 1998. She shares her advice and experience on working at home and internet and affiliate marketing at her website Wahm Daily.

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